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- <text id=90TT1656>
- <title>
- June 25, 1990: How Green Is My Label
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- June 25, 1990 Who Gives A Hoot?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 44
- How Green Is My Label
- </hdr>
- <body>
- <p> Move over, Good Housekeeping Seal of Approval. The race is
- on to produce a stamp that will alert consumers to products
- that meet the highest standards of environmental safety. The
- Green Seal, introduced last week, should start appearing early
- next year on such products as toilet paper, light bulbs,
- laundry cleaners and facial tissues that meet the criteria
- established by a panel of scientists. "Our objective is to help
- American consumers vote with their pocketbooks on environmental
- issues," says former Earth Day chairman Denis Hayes, who is
- chief executive of the nonprofit, Washington-based Green Seal
- project.
- </p>
- <p> Meanwhile, Green Cross, a nonprofit subsidiary of Scientific
- Certification Systems of Oakland is working with four national
- supermarket chains and manufacturers to certify products that
- meet high standards for recyclability. The cross will appear
- for the first time in July. Manufacturers seeking the Green
- Seal or the Green Cross will have to pay fees to cover the cost
- of analyzing their products, and Green Seal will levy an annual
- licensing fee. Can the two ecologos happily coexist in a green
- world? There may not be room for both, say experts. Ultimately
- the fittest will survive.
- </p>
-
- </body>
- </article>
- </text>
-
-